Jul
10

Wine drinking cows & pot smoking pigs: the secret of their loopy success

I got lots of great comments and feedback on the article from yesterday about the $100 hotdogs (if you didn’t see it – go here: http://blog.smallbusinesscopywriter.com/100-hot-dogs-sold-out-and-their-secret-plus-a-75-off-deal)

Which reminded me of a couple other unusual marketing ideas I’ve come across that have fantastic lessons hidden away.

First…

…a pig farmer/butcher in Seattle.

He gets a good old whiff of a new trend in Washington and Colorado (the legalization of marijuana), and has a lightbulb moment.

Why not combine his pigs – with some pot!marijuana pot pig

All these medicinal marijuana growers have a problem – wasted product that they need to dispose of.

The butcher has a problem too – he needs something, anything, to different his pork product from all the others out there.

Pot + Pigs = ** Marijuana-infused prosciutto **

Yaba dooby dooo!

His “Pot Pigs” are sold through his Pike Place Butcher shop (BB Ranch) and have become a delicacy and are a redder and more savoury meat than non-stoned pigs.

It’s important to note that before he stumbled upon the spliff-smoking swines hook, he fed his pigs Vodka as a way to differentiate himself and to flavor the meat with a heavy dose of awesome marketing.

I’m starting to think these porkers have a pretty good lifestyle… up until the butchering part, that is!

After putting some “weed to his feed”, he then does what any great marketer does – he creates the world’s first Pot Pig Gig – an annual pot-infused pig bbq event.

Brilliant!

It REEKS of a great story – leverages some fantastic marketing ideas, and has lessons ANYONE can use.

Second…

Wasted cattle and the power of a good Merlot~!

I’ve written a couple times about this idea too.

drunkcowsSimilar to our fried pigs, these cows are drunk!

Janice Ravndahl of Sezmu Meats stumbled on this idea while watching chef Gordon Ramsey feed beer to pigs on his show, The F Word.

She noted that Ramsay often fed beer to the pigs (damn these livestock are living it up!), and she decided a good merlot mixed with some quality beef (live beef that is) would be a winner.

And she was right!

Not only do her customers LOVE the taste of the beef, the cows get quite happy about it too…

“Once they have it, they’re happy to have it again. They moo at one another a little more and seem more relaxed. There are a few that lap it up out of the pail. After they’ve had it for a while, when they see us coming with the pitchers, they don’t run, but they come faster than usual.”

Such an unusual combination makes for some exceptional story telling and marketing ideas!

The $100 hot dogs from yesterday were infused with $3,000 a bottle cognac.

The pigs are fed medicinal marijuana.

And the cows are all tipsy from their litre a day (!) of quality wine.

THE LESSONS?

Come back as a farm animal in the next life?

Kidding.

The lesson truly is, MAKE your marketing and products interesting.

Find ways to combine products (the more unrelated they are – the more interesting the story is).

Tell the story on why you WANT to be different in a very me-too world.

Up the ante!

Those $100 hot dogs that sold out in a day – are going to be $200 hot dogs next, the owner says (with special ingredients to be named).

Don’t try and compete on price – create a new category or an entirely NEW and INNOVATIVE bundle never before seen in your business!

Here’s a WICKED WAY to do that…

…grab my Stampede bundle of the 2015 Cash Flow Calendar AND the Story Selling Home Study course.

Normally, they’d be $198 separately…

…but for a couple more days you can grab them for just $49 through this link only
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=YVWHWY8HCCD98

And my final point – get promoting yourself and your business.

Be proactive about it – crank up the volume in the summer (while
most slack off).

Milk every opportunity you get to grab attention and build your
business.

Be safe, of course, but don’t be shy!

Troy

Jul
09

$100 hot dogs SOLD OUT (and their secret) – plus a 75% off deal

Thanks for the kind words I got on my article about the negative comments I got from some people who never even read the article I wrote…

…obviously you are reading and getting my point of marketing during the summer months.

If you didn’t see it – http://blog.smallbusinesscopywriter.com/the-blatant-bashing-i-took-for-my-email-yesterday/

Be bold.
Don’t be shy.
Do something OUTRAGEOUS!

Which is exactly what Dougie Luv did with his $100 “Dragon-Dog” hot dogs.

During the Calgary Stampede this year, Dougie went big AND bold.

His $100 hot dogs are a foot-long bratwurst, infused with Remy Martin Louis XIII cognac and topped with Kobe beef, lobster and truffles.

unusual and outrageous marketing idea

The $100 Dragon Dog

The rationale was that it would get attention, and make him a few bucks (not much though – he only made $10 profit from each $100 hot dog).

He thought 100 hotdogs would last him for the 10 day Calgary Stampede.

WRONG.

He sold out in 5 days.

Not only was the Dragon Dog the most expensive food item at the Stampede this year, it’s also the most expensive hot dog in the world (according to The Guinness Book of Records).

The BIG surprise?

He had reserve sales of all 100 of them HIS FIRST DAY!

A mega-hit that is a new business model for him as well – in Vancouver, he often sells up to 25 a DAY of these babies.

THE LESSON?

Big, bold, and brash DOES sell.

It worked for the Million Dollar Lobster brothers, who I’ve written about many times before (selling lobsters through a $3,000 membership club).

It works for all businesses big and small.

If you can’t figure out HOW to make it work for you…drop me a reply or an email.

Not only can I show you how, I can give you an amazing edge that makes you big, bold, brash… and with more bucks in your bank!

OR…

You can always grab my Stampede bundle of the 2015 Cash Flow Calendar AND the Story Selling Home Study course.

Normally, they’d be $198 separately…

…but for a couple more days you can grab them for just $49 through this link only https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=YVWHWY8HCCD98

And my final point – get promoting yourself and your business.

Be proactive about it – crank up the volume in the summer (while
most slack off).

Milk every opportunity you get to grab attention and build your
business.

Be safe, of course, but don’t be shy!

Troy

 

Jul
08

The blatant ‘bashing’ I took for my email yesterday

Yowwwww, the negative nellies came out and bashed me for my article yesterday.Calgary Balloon Stunt - Calgary Stampede

Their claims were that I was praising the Balloon guy for his PR stunt.

Someone said they “question my intelligence” about writing an article like this.

Another said his balloon stunt was not much different than “buying a gun and killing a mayor”, if publicity was the only goal.

There will be more I’m sure.

Actually, the mayor comment was from a guy I highly respect as an entrepreneur, but I don’t understand either comment (another comment from a fellow kickboxer – gloves on! :) .

It’s painfully obvious…they didn’t actually READ what I wrote.

That’s the funny and sad part about social media.

You put up an article with your interpretation of something – and you get people who don’t READ what you wrote – but feel compelled to tell you how wrong you are (and unintelligent you are).

The facts on WHAT I wrote:

I said he won a goldmine in free publicity.

I didn’t say it was done in the best way (I actually said he took a huge risk in doing this for sure, AND that people could have been hurt, or he could have been killed).

I also said “It wasn’t the smartest thing – but it sure got him his 15 minutes of fame and hundreds of thousands of dollars in free publicity for his company. My guess is, that will be returned to him with business, sponsorships, and business alliances.”

I didn’t say his execution was brilliant (in fact I said during the actual stunt you couldn’t even tell who the company was he was promoting – he’d have been better off with his website on the balloons… at a minimum).

He DID grab a huge amount of publicity.

The interviews I saw – and the articles I read – DID mention his company name (one interview – the one with the picture of him on my blog – actually has his company name right there behind him).

Trying paying the media to plaster your company name on air, during prime time news hour, then distribute it MASSIVELY through the news and social media channels (worldwide, from what I hear)!

$$$$

I personally think he could have done a LOT more targeted marketing for the $15,000 he spent on the stunt, and the fines – maybe much more if charges are pressed and he needs a lawyer.

My lesson in my article was NOT about doing a stunt like this – it was about doing ONE THING this week that pushes your comfort level and promotes your business.

I said nothing about launching yourself thousands of feet into the air, endangering yourself and others.

I said you need to PROMOTE yourself and your business (and I even gave a KILLER deal for the ultimate promotion pack of the 2015 Cash Flow Calendar AND the Story Selling Home Study Course – at 75% OFF! Regular $198 – on for $49 through this link only until the weekend https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=YVWHWY8HCCD98)

PR stunts are not new.

They were much more dangerous in the decades past…

…like the real train crash stunt in the 1890s, which killed several people

…the Iron Man 3 shooting stunt – which saw actors dressed in tactical gear storm a movie theatre, guns in hand (no one was hurt – but it could have easily turned deadly)

…or the US Department of Defence flying a 747 dangerous close to the towers in Manhattan… for a photo shoot

…or the “hold your wee for a Wii” stunt done by a radio station which found one young lady die from water intoxication

…or Richard Branson’s Casino Bungee stunt, which saw him bouncing off hi-rise buildings, bordering on dangerous to hurt or kill himself.
You don’t need to do PR.

You can put your efforts into feet-on-the-street sales blitzes.

Or you can (gasp) go old-school and send a direct mail package to your existing clients offering a one-of-a-kind offer. It amazes me more people aren’t using direct mail right now! Email inboxes – STUFFED with clutter. Physical mailboxes – BARREN, EMPTY, LONELY.

It was an interesting response to the article for sure.

People get all fired up over things these days.

Over things I never said – but that’s ok.

Everyone has an opinion – which is a GOOD thing!

And my final point – get promoting yourself and your business. Be proactive about it – crank up the volume in the summer (while most slack off).

Milk every opportunity you get to grab attention and build your business.

Be safe, of course, but don’t be shy!

Troy

PS: If you want some help with some profit-pulling promotions
that stretch your comfort level and expand your bank account -
drop me a reply. I have a very unique offer that you’ll love.

PSS: Also – I decided to do a promotion for a few days on my Cash
Flow Calendar and Story Selling Course. The 2015 Cash Flow
Calendar has at least 1,750 outrageous marketing ideas – and the
story selling course shows you how to profit from them.

Buy them separately for $198 – or for the next 4 days, for $49!!
This is the only link that’ll get you this deal
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=YVWHWY8HCCD98

 

Jul
07

How Calgary’s ‘balloon man’ just nailed the free PR game

What do you get when you cross an entrepreneur, 100 large helium-filled balloons, a $30 lawn chair, and the ultimate audience?

Dan Boria - Calgary Balloon Stunt

Dan Boria

 

For Dan Boria, he nailed a GOLDMINE in publicity!

Right now, the Calgary Stampede is yeehawing at a feverish pitch.

This is a 10 day Cowboy rodeo, midway, and half billion dollar a year bonanza. I’ve written about the marketing and business lessons from the Stampede before (http://blog.smallbusinesscopywriter.com/creating-a-100-year-calgary-stampede-of-new-clients/)

But this year we have a new contender for ultimate PR stunt…

The “Calgary Balloon Man”, Dan Boria, and his company All Clean Natural.

Dan is marketing his new cleaning company, and he had an idea…

Buy a $30 lawnchair, 100 large helium quality balloons, some serious tanks of helium, some rope, and a parachute.

This Sunday he launched his idea into the sky.

And a fabulous PR stunt was born.

He floated fast and furious up into the sky.

At one time, he looked down and saw an airplane beneath him…

…which was about the time he figured he was high enough.

The balloons were popping from the altitude, airplanes were honking their horn at him, so he did what any crazy entrepreneur would do…Calgary Balloon Stunt - Calgary Stampede

…jumped off the chair and tried to parachute down to the Calgary Stampede Chuckwagon race (his goal was to land in the middle of the Chuckwagon race, which would have probably gotten him run over by 20 horses).

He landed about a mile from the race track, and became an instant celebrity.

Yes, he has to pay some pretty serious fines.

Yes, he may have charges laid against him.

Yes, he is now a local celebrity (even the international press picked up on his crazy stunt).

The helium and balloons together ran a cool $13,300.

Pretty pricey stunt all around.

We will see if he can leverage this into mega-success in his cleaning business.

He took a huge risk in doing this for sure.

People could have been hurt, he could have been killed, but to some entrepreneurs, it’s all part of the game… risk.

I got a real kick out of some of the comments on the local sites talking about how he has “ruined his chances of ever getting a job” through this.

Obviously, those comment creators have never ran a business before – once an entrepreneur…always an entrepreneur. Jobshmob!

He didn’t plaster the balloons with his company name (mistake I think), but all his interviews for tv seem to be with his company name somewhere in the shot.

Was it worth it?

Time will tell.

It wasn’t the smartest thing – but it sure got him his 15 minutes of fame and hundreds of thousands of dollars in free publicity for his company. My guess is, that will be returned to him with business, sponsorships, and business alliances.

One guy commented he should have used his $13k invested in a billboard… HA!!

That’s funny.

A billboard would NEVER get you the kind of attention and business a crazy stunt like this will!

The big marketing lesson today: think bigger, think crazier, think outrageous.

DO ONE THING THIS WEEK that pushes your comfort level and promotes your business.

It worked for Dan – it’ll work for you!

Here’s to elevating YOUR ideas!

Troy

PS: If you want some help with some profit-pulling promotions that stretch your comfort level and expand your bank account – drop me a reply. I have a very unique offer that you’ll love.

PSS: Also – I decided to do a promotion for a few days on my Cash Flow Calendar and Story Selling Course. The 2015 Cash Flow Calendar has at least 1,750 outrageous marketing ideas – and the story selling course shows you how to profit from them.

Buy them separately for $198 – or for the next 4 days, for $49!!

This is the only link that’ll get you this deal
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=YVWHWY8HCCD98

or here…




Jun
23

[Free Training Webinar Wed] Acres of E-Diamonds: Guerilla Launch Formula

Wednesdays’s advanced e-mail marketing training with Daniel Levis is NOT named Acres of E-Diamonds.

It’s actually called EMAIL ALCHEMY “ELITE”, but it might as well be about diamonds …

…Because the principle is the same.

It’s about turning lead into GOLD, coal into diamonds, and dry-as-dust oil wells into gushers.

And it’s all about treasure where there “appears” to be sand… coal… or nothing at all.

It’s about finding hope where there was only despair.

It’s about the untapped power of your list… whether it’s been sitting on the back burner for years, or it’s as tiny as 25 e-mail addresses.

Or even if you’re riding an unmanageable whale of a 175K list… this is STILL for YOU.

And even if you’re still in the PLANNING stages of gathering a list… you’ll have advanced knowledge that will guide you in attracting the right customers.

As I mentioned in my previous email, Russell Conwell told the story of Acres of Diamonds, over 6,000 times around the world…

It was a parable about a man who searched the world for riches when there was a diamond mine in his own backyard.
And the message is EXACTLY the same Wednesday… when you attend the FREE training. http://www.copysharpshooter.com

Dig in your own back yard… that’s where the riches are…

…and E-Mail is your shovel.

Daniel will show you the power of EMAIL ALCHEMY to extract tens of thousands… even hundreds of thousands of dollars in mere weeks from modest little lists.

There’s NO fancy video, NO JV partners, and NO affiliates.

Just e-mail for a couple of weeks… it’s what he calls a “guerilla launch.”

…Because it’s cheap, straightforward, easy to manage… and levels the playing field against your 900-pound gorilla competition.

He’ll be teaching you all the ins and outs of doing the EXACT same thing… by taking you through several real world campaigns that raked in as much as $16 per subscriber in just a couple of weeks.

The reason he orchestrated these campaigns was simply to PROVE to you that it can be done.

Then he documented everything he did… to haul in that cash.

And you’ll get to see the mindset, the strategies, and the implementation… Wednesday… and it’s FREE.

He will actually be teaching the introductory module from his all-new $2,997 course called, EMAIL ALCHEMY “ELITE” , which will continue for 8 more weeks.

Wednesday at 2pm Eastern Time, Daniel will explain the “guerilla Launch”… and…
 http://www.copysharpshooter.com

> Reveal his behind-the-scenes campaign strategy…
> Dissect PROVEN e-mails that MADE money…
> Explain how e-mails and strategy REINFORCE each other…
> Deliver a pile of FREE BONUSES and checklists he uses himself as an Email Alchemist for hire (Clients pay him as much as $2,500 for each email)…
> Prove to YOU that you can do this, too, even if you SUCK at writing!

Don’t miss this inspiring, detailed, nuts-and-bolts training.

And don’t miss the ATTENDEE-ONLY bonuses… they’re HUGE.

Here’s the link if you haven’t signed up already.
http://www.copysharpshooter.com

Troy White

Jun
22

A fantastic use of a scary story a charity used to grab attention

Raising funds for a charity is not a simple task… nor is being in business and surviving over the long run.

Marketing is key, for both.

So is exceptional story telling.

I got this pitch from a charity that I had never heard of.

BUT – page 1 – there’s a subhead that grabbed me by the eyeballs and held me captive throughout the pitch.

It went…

>>> And that was the day he tried to kill me.

FullSizeRenderWOWZA.

How do you NOT read that?

The story goes on about how her (now) ex boyfriend tried to strangle her, how he beat her, how he near killed her.

Which is HOW and WHY she got involved with the charity sending the letter.

Compelling story + value + call to action = the formula for growing your sales (and raising funds, in this case).

Remember that formula… it’s a powerful one that applies to everything marketing.

Which brings me to a FREE TRAINING coming your way this week…

In old TV westerns, they had a fool-proof test for VALUE.

Too bad we can’t do the same thing with the glut of internet marketing courses.

Because in the Westerns, a grizzled-old coot would grab a gold coin… look it over carefully… then bite down hard!

And it was actually pretty accurate.

Since pure gold is relatively soft, any cheaper metal that was secretly mixed in would create a harder coin.

So a “bite,” would flush out the counterfeiter and they’d shoot ‘em on the spot!

Or… if someone made a phony coin with lead and a thin layer of gold, biting into the coin would scratch through the gold veneer and expose the grey color underneath.

Of course, with the smorgasbord of internet trainings, it’s hard to tell the lead from the gold.

What you’ve gotta do, is look at the track record, check out the testimonials, watch who the instructor does business with… and see if there are FACTS and STATISTICS you can put under the microscope.

So to “bite down” on the GOLD of Daniel Levis’ upcoming EMAIL ALCHEMY “ELITE” workshop (which is FREE, by the way)…
http://www.copysharpshooter.com

…All you need to do is check out the statistics he’ll put right in front of you… everything about the real life campaigns that brought in $30K, $50K, as much as $400,000 in 2 weeks… from small lists and for products that had already been milked just a couple months before.

He’ll show you the ingenious formula he uses for creating these campaigns…

He’ll show you how to write EMAILS with “secondary benefits”… so customer suspicion goes out the window…

He’ll dissect the actual emails, introduce the clients, and take you behind the scenes, so you understand the BIG PICTURE of how they made the cash in a flash.

In other words…

Everything’s out on the table so you can decide for yourself if this is the real deal.

You’ll also discover:

>>> The BIG MYTH about open rates …

>>> Why conventional wisdom is DEAD WRONG about content marketing (and why content is way too much work anyway) …

>>> The upside-down truth about click-through rates …

>>> The soap opera secret of e-mail marketing…

>>> How to create spell-binding e-mail follow-up campaigns even if you suck at writing…

He’ll even introduce you to the BUSINESS END of EMAIL… making stacks of cash as a hired gun who rides into Dodge and cleans up the town. http://www.copysharpshooter.com

That’s right …

You don’t need a single, solitary person on your email list to make money with this.

EVERYONE can profit (big time) from this training.
http://www.copysharpshooter.com

Troy White