Nov
22

Fantastic beasts and where to find (and profit from) them

I actually wrote this 4 years ago, and the movie JUST came out.

Some good info here for the astute marketers…

“Fantastic beasts and where to find them”…

What a fantastic title that is.

Fantastic Beasts & Where to Find Them, is a little known book by
JK Rowling.

Get it…

…or at least take the lessons I learned to heart and use them
in your business.

This is not the actual mainstream book series like Harry Potter.

This is a niche book for true fans and devoted followers.

From the back:

“A copy of Fantastic Beasts & Where to Find Them” resides in
almost every wizarding household in the country. Now Muggles too
have the chance to discover where the Quintaped lives, what the
Puffskein eats and why it is best not to leave milk out for a
Knarl.

Proceeds from the sale of this book will go to Comic Relief,
which means that the pounds and Galleons you exchange for it will
do magic beyond the powers of any wizard. If you feel that this
is insufficient reason to part with your money, I can only hope
that passing wizards feel more charitable if they see you being
attacked by a Maticore.”

Brilliant!

Not only is a great bit of teaser copy to the magical world that
lays inside these pages, it leaves a harder close than normal
books would – I SURE don’t want to get attacked by a Maticore, I
don’t know about you!

The Manticore is a “highly dangerous Greek beast with the head
of a man, the body of a lion and the tail of a scorpion. As
dangerous as the Chimeraea, and as rare, the Manticore is reputed
to croon softly as it devours its prey. Manticore skin repels
almost all charms and the sting causes instant death.”

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So what does this have to do with you and your marketing?
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First, you need to realize that your greatest fans and customers
LOVE new products that help them understand and use more
effectively your other products.

JK Rowling has one of the best imaginations in the world, and
her ability to put that into a form millions could read is
amazing.

But she gets marketing.

She KNOWS that there is a segment of her customer base that
would love to know more about the creatures in the books and
movies that don’t even really exist (well, they do in the mind
anyhow).

88 pages of descriptions of monsters and beasts that she
created.

What they eat.
What they look like.
What to be careful of.

Did I say brilliant?

Think about your client base and the questions they have about
your products and services?

Anything keep on coming up in the questions you get?

Why don’t you create videos, books or articles that address the
questions and give them a chance to get involved.

Or create new products that help deepen the use of the existing
products they own.

If you have a client base, there are other things you should be
offering to them.

Period.

But its up to you to figure out what they want ad how they want
it delivered.

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The second BIG lesson here is something I have been hinting at A
LOT lately!

Sub-niches.
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A real GOLDEN opportunity for you in this present economy is to
find very specific groups of people within your client base that
have common characteristics.

Maybe a percentage of them skydive.

Or read Harry Potter books.

Or own cats.

…You can target JUST THOSE people in your marketing.

It makes your marketing much easier to do.

And even MORE easier for your ideal clients to notice.

It’s like the “Pet Lovers Realtor” I have spoken about.

She gets it.

She markets in kids magazines (parents with young kids are
highly likely to also have a pet).

She markets in pet magazines and newsletters on a local scale.

She markets in some of the usual places… but in a city of
5,000 realtors… she is the ONLY one calling herself the Pet
Lovers Realtor and using a picture of her and her dog.

So, so much easier to stand out in all the clutter when you are
calling out to a VERY specific type of person.

Do you see that?

I hope so – this is a monster opportunity to improve the results
of your marketing with just a few minor tweaks in your
approach.

= – = – = – = – = – = – = – = – = – = – = – = – = – = – = – = – = – = – =
If you didn’t notice yet, I am doing this in the martial arts world now…
= – = – = – = – = – = – = – = – = – = – = – = – = – = – = – = – = – = – =

Our favourite tool?

Regular marketing with wacky ideas from… the 2017 Cash Flow Calendar!

It’s coming. My main guy on this is alllllmost done – so grab it at 50% off pre-launch pricing.

As soon as it’s out – you’ll get the Calendar, the swipe files (we are talking done-for-you promotions),
the bonuses… and thousands of ways to boost your cash flow!

For just $47!

Pre-release discount link here => http://www.cashflowcalendars.com

Talk to you soon, all you wonderful beasts.

Troy

.

Nov
18

2017 Cash Flow Calendar

My 2017 Cash Flow Calendar is coming out SOON!

The biggest, bestest, and most profitable marketing tool you’ll ever have.

For almost 10 years, I’ve helped people come up with profitable themed marketing campaigns using this tool.

Almost 2,000 different ways to boost your cash flow in 2017!

Not only will you get the calendar at 50% off for pre-order…

…you’ll also get multiple 3-part EMAIL CAMPAIGNS for 2016!

I have a 3 step sequence you can email to your list (you’ll have to customize some of it to your list and offer (it isn’t customized for you – but the headline, social media snippets, and main story is done – you just need to add in your offer).
PLUS…

…you’ll get a 3-part Story Formula Playbook you can use to crank out some seriously profitable promotions to wrap up your year, and start the new year with a bigger bank account.

Well over 60 pages of pure gold, examples, and swipeable ideas you can use to attract new clients and boost your bank balance.
PLUS…

The NEWEST Small Display Ads 2.0 Goldmine! This gem is the key to generating a consistent flow of traffic and leads to your site or offers. Perfect for Google Display Ads, Facebook Ads, print ads, fliers and landing pages.
All of this is available in the Spooky Sales System Halloween Bundle.

The 2017 Cash Flow Calendar will sell for $97 (same as the 2016 version sells for now)
The 3-part email campaign sells for $750 minimum
the 3-part Story Formula Playbooks sell for $120 combined
And the Small Display Ads 2.0 package sells for $20 today

Combined, you get $997 worth of Ghoulish delights and money-making magnets…

…for just $47!

Grab this bundle here => https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=DTSE3E8YRARR8cfc2017s

 

Hell of a deal – and a serious bonanza for any and all serious marketers!

The calendar will be out in 2-3 weeks, and the other bonuses will be in your inbox next week 🙂

Nov
18

Galbraith’s simple advice to consistent results in marketing and life

John Kenneth Galbraith is one of the great economists of all time.

He spent more than 50 years as a professor at Harvard University.

He wrote 48 books.

He wrote over 1000 essays and reports and research for journals, and he was an absolute superstar.

One day late in his life, a journalist interviewed him about writing.

He said, “What did you learn from your career in writing?”

He said, “I learned something very interesting, that the quality of the writing I do on the days I don’t feel like it is just as good as the quality of writing I do on the days I do feel like it.”

So take this lesson from a real writer.

Just because you don’t feel like it doesn’t mean you’re not going to do it well.

What do you need to do that you don’t feel like doing?

With lots of business owners, getting that next promotion done and out the door is something they procrastinate on.

It takes work.

It takes some thought and creativity.

And you have to actually write your promotion and hit send.

But, the payoff can be fabulous.

Ask ANYONE that does a lot of marketing and they’d agree with Galbraith.

Sometimes the promotions you doubt would work, are your best performers.

And other times the ones your 100% positive will be home runs, are duds.

So just get them done and out the door!

My 2017 Cash Flow Calendar does a LOT of them for you!

You’re given the ideas (wacky, wild, unusual ones – ones your readers won’t see every where else).

Many times you given the templates too – just plug in the pieces that are customized to you, your business, and your offer… and hit send.

The more marketing you do, the more cash flow you’ll see.

It’s pretty simple.

For the next week or so (until the calendar is done at editing) you can grab it for 50% off!

http://www.cashflowcalendars.com

cfc2017sGRAB IT and SEND A PROMO THIS WEEKEND TO YOUR LIST!

You could 10X your investment in a couple days.

Have a great weekend.

Troy

Nov
17

Prison Profits and The Power of The Pen …

FIRST, the 2017 Cash Flow Calendar is almost ready!cfc2017s

This one is a doozy with some solid marketing templates, cash flow boosting emails, and weekly/monthly campaigns you can run to boost your bank balance.

And…as a pre-release special you can grab it at 50% off – all the detail are here http://www.cashflowcalendars.com

Next…

I was reading a fantastic article about a young guy who went to prison for a couple years, and came out a better person, and a far wiser entrepreneur.

In his 2 years incarcerated, he read 197 books – and WROTE 2!

THAT is focus.

And the lessons he learned there apply as much to any of us in business as they did to his reinvention after prison.

Some of the lessons he learned, and my take on how it applies to you and I in our story telling or marketing:

Self Awareness.

This one is a hard one for most of us to admit. We want to change the world, but struggle to change ourselves FIRST. You have to own up to your limitations and distractions. As I write this, 2016 is rapidly coming to a close. Some of us reached some significant goals and milestones, others are no better off than they were a year ago. Those that DID GROW and profit, figured out what they were strong at, and weak at. If the weaknesses were critical to their momentum – they found ways to fix them! For example, if you know you get too distraction with Flakebook or surfing, STOP IT. Use the timer method mentioned above and this problem can near-disappear. Take inventory on who you are right now – and what you need/want to change in the coming months. Then do it.

Self image.

If you’re a hermit and an introvert like me, this can be a challenge. But, there are simple things you CAN do to get out of your zone and build that self-confidence. You WILL act just like the person you aspire to be – as long as you see YOURSELF as that person. BE that person. Know how they talk, walk, do deals, and sell.

Positive self talk or affirmations.

You’ve heard me mention before that my mentor was Ted Nicholas. He got me started in this business, and gave me an edge. He is also a MASTER at self-affirmations. Every morning, you need to model a guy like him (who’s sold over $7 billion in products and services) – and get in front of the mirror and say your positive affirmations. “I AM a master story teller” “I am a monster implementer” “I am a master at sales” “I AM in the shape I want to be – feeling health, and strong”.Whatever your affirmation – start repeating it. The average mind has 60,000 thoughts a day! If you are thinking negative all the time, it’s no WONDER you can’t break out of your funk. Start replacing the negatives (when you catch them – wipe them out – even see yourself washing them down in the air).

Nothing to lose.

Go at 2016/17 like you have nothing to lose. Balls to the wall – head down – massive implementation! Scared of running that personal story to your list? Do it! What’s the worst that can happen? A complaint – maybe some unsubscribes? Think there is a lot worse things to worry about than that. I realize it’s easier to be safe and sound, never pushing the envelope too far. But it’s sooooo much more fun and rewarding to say I DID IT! And it worked! Trust me – when I get into the ring to fight a guy 50 pounds heavier than me and 25 years younger – there’s lots of reasons to be fearful. But the worst that could happen is I get hurt – while the best that can happen is I win, and show some cocky young punk up!

Get comfortable being uncomfortable!

Much like #4, this is a way of thinking, and a way of life. You have a brand new year ahead of you. New habits to create. New adventures to experience. As of now, our world is in turmoil in so many ways, yet most people don’t lay down and just accept what it is – we go about our days and aim for the best. You need to set aside ALL fears, and make a point to done ONE THING A DAY that makes you uncomfortable!

Distraction free.

It’s so easy to get distracted when you are working online. Facebook. Twitter. Instagram. News channels, etc. None of those, as a distraction, make you money though. Use the 45 day plan above to get FOCUSED. Use the timer. Set multiple blocks of 33 minutes every day. 6 x 33 minute blocks of time is only 3 hours of your day – but distraction free 3 hours is far better than a disjointed 8 or 10 hour day!

Visualization.

Getting focused on the task at hand is very important – but so is your ability to SEE what you want to happen. Your ability to mentally walk through the motions you need to take is critical to smoothing out the bumps and seeing it into reality!

Be relentless in your mental massages.

You need to train your brain. This newsletter is one way to think about story telling and success. There’s a slew of books out there that you should be reading. Speed reading is a relatively easy skill to learn, and reading a book need not take you 2 weeks, when you can speed read it in a day or two! Book off your time (with a timer, if needed) for reading and writing.

Focus on the solutions, not the problems.

The media loves to throw problems and drama at you. You don’t need it. Move on, shut off the negative nellies in the media, and focus in on your end goal or solution. Research found that most people achieve solution focused thoughts, on average, 40% of the time. But, when you focus relentlessly on solutions over problems, 100% of your effort goes into it and negative thoughts disappear.

Overcome your personal and professional obstacles.

We all have them. Sometimes its a personal problem, a family issue, or some form of blockage holding you back. Other times its something in the work space causing you issues or stress. Focus in on your driving force, your WHY if you want to look at it that way. Maybe its your kids. Maybe its retirement. Maybe its financial freedom. You must have something that pushes you forward day in and day out – so make sure that one thing is in your daily review.

LAST, don’t forget to grab the 2017 Cash Flow Calendar at pre-release deal prices!

http://www.cashflowcalendars.com

Have a great day!

Troy

Nov
11

Pigheaded persistence for profit: Free podcast interview with Jason Strachan

Jason Strachan is a go-getter!

For many years now I’ve seen him doing his thing and growing his business.

His newest podcast series… the Daily Profit… is packed with sales and marketing gems.

He recently interviewed me on a subject dear to my heart… pigheaded stubbornness and persistence.tdpcover

It’s the fuel that builds great companies.

It’s the fire that ignites product launches and promotional campaigns.

It’s a simple thing… yet 92% of entrepreneurs completely neglect this.

Here’s the information Jason researched for our interview:

….

Different studies carried out at different times, in different places, by different market research companies over a number of years all reveal that 80% of non-routine sales occur only after at least five follow-ups.

Think about that. It takes at least five continuous follow up efforts after the initial sales contact, before a customer says yes. FIVE!

There are some fascinating statistics on this:

44% of sales people give up after one “no”
22% give up after two “nos”
14% give up after three “nos”
12% give up after four “nos”

That tells you that 92% of sales people give up after four “no’s”, and only 8% cent of sales people ask for the order a fifth time.

When you consider that 80% of prospects say “no” four times before they say “yes”, the inference is that 8% of sales people are getting 80% of the sales.

So question is… WHY DON’T MORE BUSINESS OWNERS & SALES PEOPLE… FOLLOW UP?

And the simple answer is, in most cases I’ve encountered…

They don’t… know…. how!

They don’t know what to SAY…

They’re afraid of sounding like this:
“So… do you wanna buy yet, huh huh huh??
do ya..do ya … do ya?? to their customers!

And this is why you’ll love todays call with special guest Troy White “the small business copywriter.

http://www.thedailyprofitpodcast.com

I highly recommend you listen in as I talk about…

…Hugging butchers
…handwritten millions in the clothing industry
…blogging about your dog for fun and profit
…martial arts mayhem and the power of the follow-up.

www.thedailyprofitpodcast.com

Great stuff and Jason was a pleasure to have interviewing me!

Have a great day.

Troy

PS: During this Podcast we talk about the 2017 Cash Flow Calendar a lot…because it’s a unique way to follow up while having fun and making some moola.

The 2017 version is almost here… and you can grab early access to it for half price PLUS I’m writing you a mini-campaign for Thanksgiving (US – but you can easily modify to any non-US holiday), and Christmas.

Steal of a deal! http://blog.smallbusinesscopywriter.com/10-ghoulish-ways/

Oct
21

10 Ghoulish ways to delight clients and build your bank account on Halloween

Halloween is just 10 days away, and is a fabulous way to have some fun in your marketing.

The best part about Halloween these days?

$

People spend a bundle on Halloween now! (it’s estimated the Americans alone will spend over $8 BILLION this year on Halloween)

Decorations – costumes – parties – Haunted Houses – Screamfests – Zombies runs – etc.

NOW is the time to make the most of the opportunity at hand, while having some fun with these ideas:

1) Get on Fiverr(dot)com and get a Halloween Cartoon made of yourself. It’s a simple, cheap ($5!), and a great tool to you use in promotions and on social media!

troy white2) Go on Orientaltrading(dot)com and get some fun knick-knack stuff you can use as package stuffers, direct mail grabbers, gifts for their kids, or desk top toys

3) Have a Halloween party for your clients and prospects. These days, a party can be virtual easily enough too. Have a themed Halloween party with door prizes, contests, costume contest, pumpkin carving bash. Again – this can be done virtually as easily as in person (people LOVE sending in their pictures via Facebook!)

4) Have people send you their scariest experience stories. This could be nightmare experiences in buying competitive products (if you sell cars, as an example – who doesn’t have a nightmare story of a slimy car sales rep??!!) Best story wins a prize

5) Build a haunted house – donate the money raised to charity or food collected to the food bank (which means you can get some excellent free local publicity). This takes a bit of creativity, some time, and can bring you some exceptional goodwill!)

6) Give away Halloween themed kids colouring books via pdf or print (use as a lead magnet – or as a gift to clients and prospects). If they don’t have children of the right age – encourage them to share with their friends that do. Again – Fiverr has lots of people that’ll customize one for you for…$5

7) Send an animated Halloween video or email. Fiverr is pure gold for marketers that want simple and inexpensive tools like this. A quick search on Fiverr and you’ll have yourself an animated and customized Halloween animation to use with your clients.

8) Start a new loyalty rewards program – and kick it off with a Halloween theme. Everyone loves getting rewarded and invented to buy. Give them a fun way to collect double or triple points if they buy from you this Halloween.

9) Be like Google. You know how they change up their landing page for special occasions? DO THE SAME! Get a Halloween-zed logo done – or banner – or cartoon (see #1 above) and plaster it on your site and social media pages (of course – it should link to a Halloween themed special offer!)

10) Have a Halloween Themed promotion! The most obvious, of course. But do NOT discount this. For almost 10 years now I’ve used the Cash Flow Calendar as a tool to make my clients a BUNDLE using themed promotions.
Halloween is a fun time, and a great time to stand out from the others.

* * * * SPEAKING of Halloween Specials! * * * *

My 2017 Cash Flow Calendar is coming out SOON!

The biggest, bestest, and most profitable marketing tool you’ll ever have. For almost 10 years, I’ve helped people come up with profitable themed marketing campaigns using this tool.

Almost 2,000 different ways to boost your cash flow in 2017!

Not only will you get the calendar at 50% off for pre-order…

…you’ll also get a 3-part HALLOWEEN EMAIL CAMPAIGN!

I have a 3 step sequence you can email to your list (you’ll have to customize some of it to your list and offer (it isn’t customized for you – but the headline, social media snippets, and main story is done – you just need to add in your offer).
PLUS…

…you’ll get a 3-part Story Formula Playbook you can use to crank out some seriously profitable promotions to wrap up your year, and start the new year with a bigger bank account.

Well over 60 pages of pure gold, examples, and swipeable ideas you can use to attract new clients and boost your bank balance.
PLUS…

The NEWEST Small Display Ads 2.0 Goldmine! This gem is the key to generating a consistent flow of traffic and leads to your site or offers. Perfect for Google Display Ads, Facebook Ads, print ads, fliers and landing pages.
All of this is available in the Spooky Sales System Halloween Bundle.

The 2017 Cash Flow Calendar will sell for $97 (same as the 2016 version sells for now)
The 3-part email campaign sells for $750 minimum
the 3-part Story Formula Playbooks sell for $120 combined
And the Small Display Ads 2.0 package sells for $20 today

Combined, you get $997 worth of Ghoulish delights and money-making magnets…

…for just $47!

Grab this bundle here => http://www.spookysuccess.com

Hell of a deal – and a serious bonanza for any and all serious marketers!

The calendar will be out in 2-3 weeks, and the other bonuses will be in your inbox next week 🙂

Have a great day.

Troy