Dec
16

My torn knee ligament and the valuable business lessons it taught

3 weeks ago I entered a Muay Thai/Kickboxing Tournament.

I knew it would be a tough one… and that it was.

As soon as I walked in, I saw the 6’8” 290 behemoth I fought in the spring of 2014.

“Crap!” was the first thought entering my mind…

…relief was the second when I realized he was’t competing.

He recognized me and we had a great chat – amazingly nice guy – and oh-my-$%&ing-god was he big!

Seemed bigger now, than the fight I had against him in the finals.

As the competition strolled in, I saw another guy I recognized…a guy I watched fight a few months prior that won the heavyweight division.

I realized he and I would undoubtedly be fighting each other – so I racked my brain trying to remember his fighting style, strengths, and weaknesses.

<crickets> – not a thing I could remember other than him winning.

Ya – I remembered he was tough – and he won all the fights he was in when I was watching….

….now I got to find out why he won.

Tournaments are tough to watch if your fight is one of the last (heavyweights usually are the last up in the tournaments I’ve fought in).

The nerves get all wracked up – the stomach gets turning – and the mind get’s busy overthinking everything.

By the time the heavyweights were up, I wasn’t sure if I was ready to fight – or flee :)

Never flee’d yet – so not starting now!

This guy I saw earlier and I were up first….

…his first front kick came out of no where and sent me flying backwards about 3 feet.

Cr@p.

Focus – and bear down.

That we did for 2 x 90 second rounds.

Somewhere in there, I took a really hard kick to my left leg, just above the knee.

Something happened – and it wasn’t good.

Thankfully, adrenaline kills pain and the fight continued – but I knew my knee was injured – or something was.

Fight ended – decision to him (rightfully so – he was a great fighter, and tough as hell).

I made him wince a few times so I inflicted my own damage – but he out battled me.

By this time my knee is definitely throbbing and something wasn’t right…

…but, what the hell, I decided to do a second fight with another young, tall guy (that’s the worst thing about the heavyweight division – I am usually way shorter than my competitors, and these days, 20 pounds lighter – I am now in the low end of the heavy weights – but not quite there yet to drop down a division).

Adrenaline took over and I did my best with one buggered up leg.

Another loss.

NOT a good day for me.

By that night, I couldn’t walk.

But, it could just be sore I thought.

So I do what I do best – avoid a doctor - for a week!

Finally, enough is enough and I get in to the Sports Knee Injury Clinic and confirm that I tore my MCL in the knee. Not bad enough to need surgery – but bad enough to take 4-6 weeks to heal.knee

When you’re used to working out 6+ times a week – going to nothing is painful! So was my knee though.

I lasted a week and a half, and started some real simple workouts, without any kicking or knees.

Still have some healing to do, but I am back on track and every day it feels a little better.

So…

WHAT DOES THIS HAVE TO DO WITH YOU?

Couple lessons I learned from this that have impacted my business, and may help you too.

1) Know your strengths and enhance them! These 2 fights were the best work I’ve done yet with my boxing skills. I’ve been working on boxing, alongside the kicking part, and I am much better now than I was. I landed some great body shots and inflicted some damage with them.

Considering boxing isn’t trained nearly as hard as the kicks with most guys in these tournaments – THIS is something I aim to have as one of my greatest assets!

If I can out punch them by 3:1 (or more) – I can win the fights. (there’s a female Muay Thai fighter I follow that’s had 100 fights in Thailand in the past 18 months – she KNOWS her best skill is her use of knees – and she wins 80% of her fights… with knees! Not-so-secret lesson there)

So I know my best asset right now and am working hard at honing those skills.

If yours is social media in business – be a world class expert at it.

Copywriting – write, write, write.

Storytelling – perfect your craft (this’ll help => http://www.storysellingtips.com)

Wacky promotions – get prolific with them (this’ll help => http://www.cashflowcalendars.com)

Whatever your best asset is – milk it for everything it’s worth.

…BUT…

2) Know your weaknesses and work on them too! I have not spent enough time practicing ‘leg checks’ – which would have saved my knee if I had. My competitor comes from a school that specializes in leg kicks – their philosophy is (rightfully so) – if your competition can’t walk because of your leg kicks, they can’t continue fighting – and they are right!

I loved how he came out of the starting blocks with a hard front kick that sent me flying – that is a GREAT way to start a fight – one I will be working on and improving.

I will also work extremely hard on my leg checks so I don’t hurt my damn knee again!

I know my weaknesses and the damage that gets done if I don’t fix them.

Do you?

Every single one of us has strengths – and weaknesses.

Some of us won’t admit it.

Some of us will.

Those of us who really want to make 2015 our BEST YEAR YET – are the ones who are open to honesty about our weaknesses – and are just as open to praise about our strengths.

Find your strengths – and hone them until they are permanently engrained in your mind and muscle-memory.

Then work on them more.

Know your weaknesses – and either admit they will be your weakness (not interested in fixing them) – knowing full well your weakness – is another’s strength. Or you can FIX your weaknesses and turn them into something your competitors will have to really work at to beat you at.

It’s been a painful few weeks with my weakness.

But, I am working on healing, and am programming my body and mind to turn that weakness into a newfound strength.

You should too!

I want to wish you a very Merry Christmas and a VERY prosperous new year!

If there’s any way I can help, let me know. If you need new marketing systems and products to sell (or are just looking for a new direction in your life, just hit reply right now and let’s chat!

Chow for now.

Troy

Merry Christmas!

Merry Christmas!

Nov
25

Wacky Wednesday and Psychedelic Thursdays (tips for marketing with flair)

Yup – mayhem is among us.

Between the riots in the streets and the black Friday specials casting shadows all over your inbox, craziness is the theme of the day.

It’s also an important lesson here for the astute marketers and entrepreneurs in the crowd.

NOW is the time to up your game.

NOW is the time to start standing out from the clutter.

NOW is the time for YOU to get the 2014/15 Cash Flow Calendar http://www.cashflowcalendars.com
People LOVE creativity.

When I was a young’un, there was Psychedelic Thursdays at the hot spot, Malarkeys… of course, every Thursday night.

Lights were down and dark, the atmosphere was ‘high’ and the bar was always PACKED.

It was the place to be.

Get this…

They.
Made.
It.
Up.

Yup!

No one gave them permission.

They used their creativity and milked it… and cashed in EVERY WEEK.

Much like Alibaba did with their “singles day”.

How’d it work?

$2 Billion (with a big B) in 1 hour!

$8 Billion in 24 hours!

With a 100% made-up holiday!
So, while everyone and their dirty dog does a Black Friday, I think it’s time YOU step up to the plate and invent a wacky Wednesday, or a Psychedelic Thursday.

Or create a holiday YOU WANT.

You don’t need anyone’s permission. Just your effort.

And the Cash Flow Calendar guidebook and blueprint sure won’t hurt ya either!
http://www.cashflowcalendars.com

Enjoy the holidays (if you’re in the US), and cash in on those wacky holidays, would ya?

Troy

PS: I’ll also throw in a special PSYCHO SATURDAY SPECIAL…psycho

Order the calendar before Saturday at 11:59 pm EST and I’ll throw in an audio recording that personally cost me $7,000 to get! Someone I hired gave a talk at a seminar I held, charged me $7k, and you get this golden nugget for FREE! (yes – if you’ve already got the calendar – you’ll get this too). http://www.cashflowcalendars.com

Nov
22

Replay of webinar: free web traffic and stealth lead generator

This past week, I introduced a long-time friend and business associate, Hugh Tafel, to you on a webinar.

You may have missed the call (we held it in the afternoon).

If you do, I HIGHLY suggest you listen to it.

Not only does Hugh share some simple strategies you can use to get more web traffic…
and quality better web traffic…he also shows you what the majority of online web surfers
do when looking for a product or service like yours…

[No optin required]
https://tafelmarketing.leadpages.net/twwebinarreplay/

Hugh shared the one thing over 50% of your potential buyers will do BEFORE buying
from you, and what they might be surprised to find (something that’ll cost you the sale,
and lose you the customer).

With the biggest online shopping season right in front of us, this is a call that you
need to listen to.

Troy

PS: Combine Hugh’s strategies with the 2014/15 Cash Flow Calendar
http://www.cashflowcalendars.com and you have a system that’ll
position your business for rapid growth in the coming months!

.

Nov
19

How one company turned a massive snow storm into a cash cow

Being a Canadian, snow storms are commonplace for us. Not saying we enjoy them, but we are used to them.snow-storm

That said, even us Canuckleheads are shocked at the snow storms raging across parts of the US.

I mean – 5 flipping FEET of snow in a day?

Yikes!

Hopefully you are safe and sound, if you are anywhere near one of the big snow dumps.

I wanted to share a quick lesson with you though, that you can possibly use in your marketing.

Many moons ago, after one of our snow storms in Calgary, I saw an oh-so-awesome half page ad in the newspaper.

It looked like a hand written letter…

…and it began:

“Dear Mother Nature… ENOUGH is ENOUGH… your reservation has been cancelled.”

The letter was from a restaurant and they went on about how their Annual Mothers Day Brunch had to be cancelled thanks to a huge dump of unexpected snow.

It went on explaining how they cancelled mother natures reservation for for brunch, and gave her spot to someone “more worthy”.

Very funny…

…and VERY effective.

A sell-out.

Of course, being a copywriter and marketer, I took their idea and modified it to suit my own needs.

You may have even seen this from me in the past…

Mother Nature Madness Specials

Mother Nature Mayhem Bundles

EACH ONE of them worked.

AND…

…my point is

…it WILL work for you.

Snow dumps.

Rain dumps.

Heat waves.

Wind gusts.

All of them would work.

The best part?

I give you the entire letter campaign to STEAL from me in the 2014/15 Cash Flow Calendar http://www.cashflowcalendars.com

Literally, copy, paste, and insert your special offer.

Easy-peasy.

And profitable… I guarantee it!

The piddly little investment I ask for in the calendar will be returned many times over if you make this a 2 or 3 step campaign.

It’ll work in email.

Print mail.

Facebook.

Twitter.

Linked In.

Pinterest or Instagram.

Video is a GREAT addition.

Grab this now – http://www.cashflowcalendars.com – then copy and paste the Mother Nature campaigns (pages 5, 6, and 95 of the Swipe file toolkit).

Send it out.

Then over the next few days send out steps 2 and 3.

Then tell me what happens ;)

I’m willing to bet you get a 500% return MINIMUM on your investment in the calendar.

It’s timely right now – you can donate a portion of the proceeds to help those in need from the storms.

500% return in a few days is a REALLLLL good side benefit me thinks…

…you?

Grab it and get marketing!

NOW is the time to do it.
http://www.cashflowcalendars.com
Troy

PS: Here’s a simple video I did years ago that worked really well http://blog.smallbusinesscopywriter.com/making-the-most-of-unexpected-events-in-business/

Nov
19

Snowmageddon and webinar this aft shows you a legal way to steal competitors traffic

Making sure you get this and get registered for the call this
afternoon…

What if I told you there was a simple, actionable, and easy to
understand system that guarantees more clients and better seo
rankings.

Not only can you implement it this week, we’ll even teach you
Wed afternoon exactly how to do it, at no cost.

All you need to do is register here for this upcoming training:

This Special One Time Online Event is Scheduled for:

LOCAL TIMES: 4:00 PM Mountain / 6:00 PM Eastern
DATE: Wednesday - November 19th, 2014
LINK: http://troywhite.tafelmarketing.com

In under 30 minutes Hugh and I will prove how you can do it all
yourself, or have someone on your team do everything for you…

You’ll walk away with the exact steps to boost your rankings,
see more traffic to your sites, and get results by this time next
week.

The Best Part – No Technical Skills Are Required!

See You There! http://troywhite.tafelmarketing.com

Troy

PS: Don’t forget to grab your copy of the 2015 Cash Flow Calendar
and I even have a copy-and-paste template in there that’s
GUARANTEED to help you make some extra Christmas money
from the SNOWMAGEDDON that’s hitting much of the US

http://www.cashflowcalendars.com

Nov
18

Legally steal traffic from your #1 competitor (Wed webinar)

Let’s Be Honest Here…

Most entrepreneurs I talk to are so busy caught up in the day-to-day operations of their business, that they don’t take the time to market themselves properly (and if you are serious about growing your business through consistent marketing, you DO own the 2014/15 Cash Flow Calendar http://www.cashflowcalendars.com - RIGHT?).

But what if I told you there was a simple, actionable, and easy to understand system that guarantees more clients and better seo rankings.

Not only can you implement it this week, we’ll even teach you Wed afternoon exactly how to do it, at no cost.

All you need to do is register here for this upcoming training:

This Special One Time Online Event is Scheduled for:

LOCAL TIMES: 4:00 PM Mountain / 6:00 PM Eastern
DATE: Wednesday – November 19th, 2014
LINK: http://troywhite.tafelmarketing.com

In under 30 minutes Hugh and I will prove how you can do it all yourself, or have someone on your team do everything for you…

You’ll walk away with the exact steps to boost your rankings, see more traffic to your sites, and get results by this time next week.

The Best Part – No Technical Skills Are Required!

See You There! http://troywhite.tafelmarketing.com

Troy