Sep
21

How to get my 2016-17 Cash Flow Calendar FREE

Tomorrow is a big day!loho

The countdown is on and there’s just 100 days until the end of 2016.

…which means 265 days have flown by already.

It’s also the same day I leave for Orlando to compete in the WKU Worlds, in Kickboxing.

Today though, I want to make sure you grab this before the PRICE DOUBLES TOMORROW.

My Kick Ass 100 Club is a innovative way you and I can work together, get more marketing done, and get more cash flowing into your bank accounts.

The details are here => http://www.kickass100club.com

Basically, you and I work side-by-side for a 100 day push.

We hone in on your best cash-flowing assets.

We squeeze your best stories out, and learn how to turn them into evergreen assets and cash flow creators.

We capture hot topics and turn them into marketing materials.

We basically go hard on the last 100 days of the year, as a team.

The best part about this crazy-cheap program?

It doesn’t end there!

As long as you are SERIOUS about getting stuff done and making more money, then you can stay in the club at no additional charge…for as long as you want.

One small investment and you and I lock into a partnership for as long as you like.

The price doubles tomorrow!

Go here and grab your spot now => http://www.kickass100club.com

One of the bonus gifts you get in this program is the 2016-17 Cash Flow Calendar (which sells for $97 day-in-and-day-out right now (the 2016 version does right now – 17 version comes out in a couple months).

For the next 100 days though, we are going to make some waves, capture names, kick some ass, and make some money together.

All for less than the price of a decent dinner for 2!

=> http://www.kickass100club.com

I will be reporting back with my fight results from Worlds.

I’ve never trained harder, with more intensity, than I have for these fights.

CAN’T WAIT!

Have an ass-kicking day!

Troy

Sep
19

My first Kickboxing fight at Worlds next week (and your first battle of the 100 ahead)

This past weekend we had a big family get together.  All the cousins, uncles, aunts, spouses and little ones.

It had been some time since I’ve seen them, and NONE of them knew I am competing in Kickboxing at WKU Worlds this coming week.

I’ve kept it pretty hush hush, for the most part.

wkuBut, I’ve trained harder for these fights than anything I’ve ever done.

Will it be enough to hang that Gold Medal around my neck?

Hell ya!

I see that medal around my neck – and am going to fight my hardest to make it happen.

One week today (Monday the 26th) is the elimination rounds, where I’ll meet the best-of-the-best from around the world.

I guarantee I’ll be up against some TOUGH guys!

I guarantee I’ve trained as hard, hopefully harder, than them.

Once the first round starts, it’s up to me and only me to win that battle.

Then the next battle.

And the next. 

All goes as planned, I step into the finals on Wednesday the 28th.

By that point, I’ll have had 6 or more fights in prelims.  I’ll be sore.  Bruised.  And HUNGRY for that medal.

But I promise you I will do my best – I will represent my team well – and I will represent all ‘old’ people well (I am 48 yrs old – fighting in the 35-45 division and the 45+ division).

Instincts, training, speed, and conditioning ALL are a big part of my fights.

JUST LIKE YOU.

You’re on my email list because you love marketing, sales copy, and building businesses.

Some of you have done exceptionally well already, others are just getting warmed up.

The ONLY difference?

Training, conditioning, timing, and practice.

Which is exactly why I’m launching the Kick Ass 100 Club this Thursday (http://www.kickass100club.com)

It’s for those of us that want to train, practice, and getting better or more consistent with our businesses.

It’s for those of us who want to make THE MOST of the last 100 days of 2016.

It’s for those of us that are SICK AND TIRED of listening to others negative BS, and want to take ownership of the REST of our lives (*which is the exact reason I started competing in martial arts at 46 – a grandpa in this sport!  I listened to others negative words and didn’t compete at a younger age – but told them all to take a hike at 46 and am doing it now).

For my birthday – I offered the Kick Ass 100 Club at LESS THAN HALF PRICE until Thursday!

Grab it here – the discount disappears Thursday =>> http://www.kickass100club.com

For what you get during the next 100 days, and how you get to raise your game and live like you’ve never lived…it sure as hell doesn’t get to be a better deal than that!

It’s time to KICK SOME ASS!

I’m here right along side you – get joined up now ==> http://www.kickass100club.com

Have an ass-kicking day!

Troy

Sep
16

Me in my birthday suit… and some exciting news for my bday today!

Yes, today is my birthday and I’m feeling AWESOME!

At 48 years of age, I feel better and younger than I’ve felt for many, many years (despite some dings and bruises which you’ll hear about soon enough – even a black-eye I’m sporting today :).

For my birthday, I wanted to share with you my birthday suit picture, my announcement about my competition coming up next week (where I compete in Kickboxing against some very tough heavyweights from around the world)….

…and I want to introduce you to THE KICK ASS 100 CLUB!

Go here for the picture, the story, and the chance to be part of an incredible journey

http://www.kickass100club.com

Have an awesome day!

Troy

Sep
13

The P.I.N.S. Formula for Profitable Marketing

Long time no speak!

Been a wee bit crazy here.

Busy with client work, a new launch coming, and my preparations to compete in Kickboxing at WKU Worlds at the end of September.

All of this means some great stuff coming your way and some sharing of success strategies working out in the field (and in the kickboxing ring too – which applies just as much to success in business as it does to success in competition).

In today’s economy, you have a big job ahead of you to cut through the clutter and create massive momentum in your marketing and advertising.

To top it off, creating and writing your own marketing campaigns can be a daunting task, with lots of varying opinions, formulas, magic pills and solutions to confuse matters even more.

The P.I.N.S. formula is one I have used for years to help my small business clients cut through the clutter and launch new products and services into already saturated markets.

It’s simple.
It’s proven.

And it will make your marketing much easier. As you go through this formula, make careful notes about how your products or services fit into the model, and keep those notes for the actual ad writing phase.

First…
P – Pledge allegiance to your buyers.

What it is that you are promising to your prospective buyer or prospect in exchange for their money? This may be information, salvation, bragging rights, new and improved tools to make their life easier, answers to their deepest problems, or any one of the hundreds of possible promises you could make to them.

Right up front and center you need to show them that you have something THEY are interested in. If your advertising or marketing is not targeted at the right person, the rest of the ad is useless.

So your advertisement needs to call out to them and say “HEY! Darren Weens, this is for you. I know something about you that we need to talk about….”

If I am Darren Weens, you now have my attention. And if the rest of the marketing piece delivers on the promise, you have my undivided attention… for now.

So write out every little detail that you promise to deliver to them, and make sure they understand it in clear language that doesn’t hype things up.
I – Imagine what life will be life when you _________.

The only chance you have of closing the sale is to show them exactly what they will get from you when they buy.

That means you have to show the all the intricate details of what makes you the right one to understand their needs. That means you have to show them exactly what makes your product or service bundle superior to the others out there. The end result you want to leave your buyers with.

Compelling images, descriptive passages, and the emotionally charged details you hope to use.

 

N – No Risk.

Take all the risk off your buyers shoulders, and show them that you are the one taking the risk.

The buying game has changed… and if you don’t step up to the plate now, your competition will. No matter what you sell, there is always something you can guarantee.

Even if you are in a service business that can’t guarantee the results of the service (think private Doctors, or similar types of services), they could guarantee something their clients would like.

In this case, the doctor could guarantee a 10 minute wait guarantee. If you wait more than 10 minutes from your scheduled appointment time, you get ____ for free, or $XX off your bill.

That is something people respond to because no one else is doing it! This is also where you need to use testimonials and case studies, which add even more proof elements to your claims.
S – Sell the offer in professional manner… and do it now.

One of the worst mistakes people make in their advertising and marketing is to wimp out without asking for the sale. Ask them to order now. Tell them exactly what to do in your materials.

For example, here is a close from a letter I wrote that worked exceptionally well to the market he sold to. Always remember, the wording in your copy must match the wording your clients use.

Here’s How to Reserve Your Copy Right Now

All you have to do to get your hands on this system is click on this link right now. 

Please be sure to include your credit card number with expiration date. The charge will appear as <<<<<>>>>>>, Inc. 

The information you’ll receive on the CD’s is information you can’t get anywhere else (certainly not from your lawyer, coach, financial advisor, or accountant), and you don’t want to miss out.

There are very few people in this world, if any, who have the track record of wealth creation that I do. You already know that from your past experiences with me and my team. That, COMBINED with the ability to teach these same techniques to others in a way that makes sense and is immediately applicable… makes the Getting To The Next Level program a no-brainer.

Seriously, don’t think about this too hard – not only is the content pure gold that works – but you are completely without risk. Success is entirely about taking action and doing what needs to be done… consider this step one towards making your dreams coming true.

So, begin your journey and click this link to reserve your copy right now, before the price goes up!

Also, keep in mind, when you order now, you also get this highly valuable bonus:
NOTE: A side tip that always worked for me.

When you are going through the PINS formula and are preparing to apply it to your copy, have a stack of 3 x 5 index cards nearby. They may be old tech, but they work better than anything else I have ever used. Write out 5 ideas for P, then 5 for I, and so on. Get down as much as you can, but use 5 as your minimum for each of the 4 steps.

Once you have them all filled out, shuffle through those cards, mix them up, read them one by one, and you will start to get ideas popping into your head for the copy you are about to write.

I find that the ideas I get while flipping through those cards usually turn out to be my best headlines, selling angles or script ideas. And no, it doesn’t work the same without 3×5 cards. I’ve tried.

Something about those little cards that makes this technique work so well. So just try it… and see for yourself.

And then let me know your results.

Troy

PS: If you REALLY want to get consistent cashflow online, this program is an exceptional place to start! http://www.promoprofits.com

Online marketing is a great lifestyle.

I’ve done it full-time for over 15 years now – and I LOVE IT.

This is a great (and simple) system to start more streams of cash flow with relatively little work.

Not only is it a content-rich course that gives you the tools to compel looky-loos into buyers, it gives you a simple formula for cranking out new streams of income…in less than 15 minutes a day.

If you have an extra 15 minutes a day – this shows you how to make a health 6 figure a year income with it!

Grab it here => http://www.promoprofits.com
(it’s less than the price of a cheap lunch, too!)

.

Aug
17

True Story: a Drunken Duck + Bar room Dog Fights = a HELL of a Good Email Idea

One of my favourite sources of good story ideas is in the online news media. There is a GOLDMINE of ideas out there for those paying attention.

Just saw this one today, and thought it was the PERFECT example of how you can use a news item and turn it into a promotion.

The story is at http://www.huffingtonpost.co.uk/2015/10/14/bow-tie-wearing-duck-walks-into-pub-drinks-pint-fights-dog-loses_n_8291582.html

The headline from the news article: Duck Wearing Bow-Tie Walks Into Pub, Drinks Pint, Fights Dog, Loses

Wee bit tabloid style – but fascinating subject line!

You may mock this – but there isn’t an industry out there that couldn’t get readers, and buyers, using more of this type of story.

The article goes on about a guy who has a pet duck, and a pet dog. He takes both to a bar and feeds them a beer – go figure, a fight breaks out and the duck gets hurt.

The lessons are varied on how you can tie this in. (I love the line “the duck pushed it too far this time”!)

Here’s a few for some of the industries represented within the Playbook readers:

You got their attention through the story line
Now build it into some business lessons…

How to get attention in cluttered marketplace (or selling marketing services or consulting services)
Stay classy at all times (talking about the tie-wearing duck – great for affluent services, opticians, jewelry, interior designers)
Dangers of drinking too much (fitness people, health care, nutritional advice)
Looking classy doesn’t need to cost you a fortune (consignment stores)
Tie it all back to a quick offer you can make.

Very simple formulas – that consistently work!

MY FAVOURITE NEWS SOURCES

Some of the places I personally use and love for story ideas are:

Huffington Post (www.huffingtonpost.com)
The Mirror (www.mirror.co.uk)
Google (news.google.com)
Hold The Front Page (www.holdthefrontpage.co.uk)
Forbes (www.forbes.com)
Time (www.time.com)
CNN (www.cnn.com)
InfoWars (www.infowars.com)
Reddit (www.reddit.com)
TMZ (www.tmz.com)

These are just a few hot news sites. I would suggest you find news sites that are also related to your industry (go to Google and search <your niche> + top news sites) – you will get a bunch of highly focused ones perfect for you.

I’ve used this in the pet business, in the spa business, in the infra-red sauna business, in the botox business, and about 35 other ones.

It WORKS – each time!

So drop the “it won’t work for me because ____insert lame excuse here ____” and get some attention with ideas like this!

QUESTION FOR YOU:

I’ve been really quiet lately with emails. I am hard at my training for Worlds in September (I’m competing in the Kickboxing division for 35+ year olds and in the 45+ year old division). I’m also very actively helping a client in the skin-care, anti-aging business.

That said, I’VE BEEN IGNORING YOU.

My apologies!

Hit reply right now, and do one of two things, or both:

1) Let me know if you need help either brainstorming a marketing campaign or product launch, and you just feel STUCK on what to do next.

2) You have feedback for me on what you miss for my emails, content, rants, etc. I feel out of touch with what you want/need from me, and would love to help.

ANY AND ALL FEEDBACK is much appreciated!

Have a great day.

Troy

Aug
10

My push to win a medal at Worlds in September (and leads for you)

I am aiming for this...with a Gold Medal around my neck!

I am aiming for this…with a Gold Medal around my neck!

I’ve only mentioned it once before in a side comment, but I’m off to worlds in less than 6 weeks!

Orlando, Florida is home for WKU Worlds, September 23rd – 30th.

And the old guy here is competing in the Kickboxing divisions for 35+ and 45+.

This’ll be the first time in my last 2.5 years of competing that I’ve stuck with competing against guys my age (well – the 45+ division, anyhow).

It’s my first Worlds – and I am STOKED!

Training like a madman, eating for performance and endurance, and trying to get this stupid sleep apnea issue I just found out about under control.

6 weeks flies by – so the pressure is on :)

I do know I will be up against some tough Europeans in my matches, and I have to change my game plan if I want to win.

Heavyweights are heavyweights, and we love to stand and bang (not a lot of movement, just relying on our strength and skills).

But, my plan is to fight these ones differently – faster, more agile – fighting like I’m NOT a heavyweight (heavy weight in my divisions is everything 85 kg and up).

So explosiveness and endurance is EVERYTHING for my game plan.

And my training is highly focused on the basics, the range I fight at, and the angling I use when doing my thing.

Much like my business, your business, and every single business I write copy for – the basics are so, so, so important…

…yet most people want the flash, without a thought to the basics.

Bruce Lee once said “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”.

Pure mastery of any skill (or sales strategy) is ALL about finding that ONE THING and practicing it until you bleed. Then you practice it more.

The basics.

I am working with a long-time friend and client that has me on a retainer to do monthly campaigns and initiatives.

We focus on the basics – find the ones that work the best for her business – and then we continue to do those simple things time and time again to get her the local clients she needs (affluent anti-aging clients).

Her sales are up, her leads and database are growing rapidly, and the basics are winning the game over all the other ‘shine object’ marketing you see out there.

You may have seen my articles about Gordon Ramsay, Jon Taffer, or Marcus Lemons before. Each of them is a master in their own game – and each of them comes in to a business, finds the ONE THING they can be experts at – then they roll out and perfect on a mass scale.

Have YOU mastered the basics of your lead generation and conversion?

Do you have a lead generation system in place that continues to feed you quality (and quantity) leads?

A conversion system that turns looky-loos into new and repeat buyers?

Imagine having a system in place that brings you consistent results day in and day out.

Qualified leads streaming in daily.

Quality clients that spend based on expertise, not cheapest price.

No matter what your business, or where you live/market/work, this IS something you need to focus on.

If you need a hand, and want to get some stellar results over the next few months (bankable results), then just hit reply and let me know when you can talk.

Tell me a little about your business, where you are at right now, and where you really want to be for the last 1/3 of the year (scary how fast this year has gone!).

From there, we’ll figure out if we are a good fit – and can see how we can get YOUR sales cranked up and more consistent.

Sound fair?

Hit reply and let me know where you need help most right now!

Have a great day.

Troy

 

PS: I’m also looking for corporate sponsors for WKU Worlds
(for both me, and the team).  If you have a product or service that
is fitness or health related, let me know by a quick reply and
we can talk options.