One of my favourite sources of good story ideas is in the online news media. There is a GOLDMINE of ideas out there for those paying attention.
Just saw this one today, and thought it was the PERFECT example of how you can use a news item and turn it into a promotion.
The headline from the news article: Duck Wearing Bow-Tie Walks Into Pub, Drinks Pint, Fights Dog, Loses
Wee bit tabloid style – but fascinating subject line!
You may mock this – but there isn’t an industry out there that couldn’t get readers, and buyers, using more of this type of story.
The article goes on about a guy who has a pet duck, and a pet dog. He takes both to a bar and feeds them a beer – go figure, a fight breaks out and the duck gets hurt.
The lessons are varied on how you can tie this in. (I love the line “the duck pushed it too far this time”!)
Here’s a few for some of the industries represented within the Playbook readers:
You got their attention through the story line
Now build it into some business lessons…
How to get attention in cluttered marketplace (or selling marketing services or consulting services)
Stay classy at all times (talking about the tie-wearing duck – great for affluent services, opticians, jewelry, interior designers)
Dangers of drinking too much (fitness people, health care, nutritional advice)
Looking classy doesn’t need to cost you a fortune (consignment stores)
Tie it all back to a quick offer you can make.
Very simple formulas – that consistently work!
MY FAVOURITE NEWS SOURCES
Some of the places I personally use and love for story ideas are:
Huffington Post (www.huffingtonpost.com)
The Mirror (www.mirror.co.uk)
Hold The Front Page (www.holdthefrontpage.co.uk)
These are just a few hot news sites. I would suggest you find news sites that are also related to your industry (go to Google and search <your niche> + top news sites) – you will get a bunch of highly focused ones perfect for you.
I’ve used this in the pet business, in the spa business, in the infra-red sauna business, in the botox business, and about 35 other ones.
It WORKS – each time!
So drop the “it won’t work for me because ____insert lame excuse here ____” and get some attention with ideas like this!
QUESTION FOR YOU:
I’ve been really quiet lately with emails. I am hard at my training for Worlds in September (I’m competing in the Kickboxing division for 35+ year olds and in the 45+ year old division). I’m also very actively helping a client in the skin-care, anti-aging business.
That said, I’VE BEEN IGNORING YOU.
Hit reply right now, and do one of two things, or both:
1) Let me know if you need help either brainstorming a marketing campaign or product launch, and you just feel STUCK on what to do next.
2) You have feedback for me on what you miss for my emails, content, rants, etc. I feel out of touch with what you want/need from me, and would love to help.
ANY AND ALL FEEDBACK is much appreciated!
Have a great day.